The Black Car Fund


The Black Car Fund was founded by New York State in 1999 to offer Black Car drivers workers’ compensation and death benefits paid for by a surcharge from their passengers. In 2019, The Black Car Fund was granted the ability to use funds to pay for additional health and wellness benefits and launched the Drivers Benefits program.

The problem: Without a centralized human resources system for Black Car and rideshare drivers scattered across Black Car bases and apps like Uber and Lyft, The Black Car Fund had no direct way to enroll drivers into Drivers Benefits.

Solution: WBF took the helm of the Drivers Benefits program and increased enrollments and program utilization through:

    1. Email, SMS, and in-field marketing to increase enrollment
    2. Innovative programs like our mobile Vision Van, located at high-traffic locations
    3. Specially trained, multilingual customer support available to drivers over the phone and email
    4. New benefits launched in collaboration with the Independent Drivers Guild that cater to the unique needs of drivers
    5. Technology that simplifies enrollment and connects field team members with our CRM


The Results: Since Drivers Benefits launched in 2018, we have enrolled over 40,000 drivers into the program and have partnered with local, national, and city organizations to increase education and awareness.


The Independent Drivers Guild


As the nation’s largest driver-led and driver-powered advocacy group, the Independent Drivers Guild (IDG) has achieved milestones such as requiring tipping to be an option for all rideshare apps in New York, raising the minimum wage, and is now fighting for the right to bargain.

Although it was founded in New York in 2016, the IDG has grown to represent over 250,000 drivers in New York, Massachusetts, Illinois, New Jersey, and Connecticut.

To Problem: As the IDG grew nationally, it needed a polished online presence, benefits to attract new members, and regularly updated data.

The Solution: WBF stepped in behind the scenes to support the IDG’s needs so organizers could focus on improving working conditions for rideshare workers nationwide by:

  1. Sourcing and distributing benefits, including telemedicine, dental discounts, prescription savings, legal assistance, and healthcare enrollment
  2. Providing specially trained, multilingual customer support over the phone
  3. Creating and maintaining interconnected websites for each chapter of the IDG
  4. Developing a CRM and field tool to help organizers and internal teams collect, organize and utilize data
  5. Analyzing data to provide updated contact information for members and leads


The Results: With the support of WBF in the background, IDG organizers have become front-and-center activists fighting for the right to bargain in several states.